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COTY has unveiled its latest innovation—Infiniment COTY Paris, a groundbreaking, gender-inclusive fragrance line designed to cater to every individual. To mark this exciting launch, COTY hosted an exclusive educational event at the luxurious The Grotto, where guests had the opportunity to learn about the unique science behind the fragrances and experience the collection firsthand.

The Infiniment COTY Paris line features 14 carefully crafted scents, scientifically formulated to interact with the body’s natural chemistry. Divided into three categories—Dawn, Day, and Dusk—the fragrances are designed to complement the different energies we carry throughout the day, creating a personalized and evolving scent experience for all wearers.

One of the most exciting elements of the Infiniment COTY Paris collection is its gender-inclusive approach. Breaking away from traditional fragrance labels, COTY has created a line where scent is about personal expression, not gender. Whether you identify as male, female, or somewhere in between, this collection invites everyone to choose a fragrance that speaks to their unique essence.

Each fragrance in the line is designed to interact with the wearer’s skin, reacting to natural oils, pH levels, and temperature, ensuring a fragrance that is truly one-of-a-kind. This scientifically engineered approach makes the Infiniment COTY Paris line not just about smell, but about creating a scent that evolves and adapts to you throughout the day.

The 14 fragrances are thoughtfully grouped into three categories—Dawn, Day, and Dusk—each representing a different part of the day and designed to complement your body’s energy at each moment.

Dawn: These fragrances are fresh, citrusy, and invigorating, perfect for awakening your senses and setting a positive tone for the day ahead. Light, bright, and refreshing, Dawn scents are ideal for a morning pick-me-up or a moment of clarity.
Day: The Day fragrances are bold, confident, and vibrant, with rich floral, woody, and spicy notes. Designed for energy and endurance, these scents provide a powerful, long-lasting presence that keeps you feeling fresh and assertive from morning meetings to evening social events.
Dusk: Warm, sensual, and relaxing, the Dusk fragrances are ideal for winding down. With notes of vanilla, amber, and musk, these comforting scents help create a calm, intimate atmosphere, perfect for evening relaxation or special moments of connection.

To celebrate the launch, COTY hosted an intimate, educational event at The Grotto, one of the most breathtaking venues. Attendees were guided through the science behind the fragrances, learning how each scent was scientifically crafted to interact with the body’s chemistry. Experts from COTY discussed the detailed process of fragrance formulation, highlighting how different notes evoke emotional responses and how fragrance can be tailored to the wearer’s natural chemistry.

Guests were able to experience the Infiniment COTY Paris collection firsthand, sampling each fragrance in its category while gaining deeper insights into how scent influences mood, confidence, and personal expression. The event provided an exclusive opportunity for fragrance enthusiasts, influencers, and industry insiders to engage with the product in a more educational, hands-on way.

Infiniment COTY Paris is more than just a fragrance line—it’s a celebration of individuality and inclusivity. By merging scientific precision with artistic fragrance creation, COTY has redefined what it means to wear a fragrance. The gender-neutral collection invites everyone to experience scent in a way that’s personal, adaptive, and unique.

The event at The Grotto offered a chance to dive deeper into this new fragrance philosophy, celebrating the launch of a collection that reflects the values of inclusivity, innovation, and self-expression. With Infiniment COTY Paris, the future of fragrance is here, and it’s for everyone.

Discover the collection today and experience how these scientifically-formulated scents can evolve with you, whether it’s for a refreshing morning, a confident day, or a relaxing evening. Infiniment COTY Paris is not just about wearing a scent—it’s about embracing your own unique essence and letting it shine.

EDUCATIONAL EXPERIENCE FOR NEW COTY FRAGRANCE LINE

AN EVENING WITH FORWARD FEMALE