Founded by anthony & suzette newman
Anthony Newman, designer, and wife Suzette Newman, an expert in hospitality and publicity, created the grotto. inspired by the success of their other curated studios. Their vision was to craft a unique, immersive space. They were hands-on throughout the entire process, deeply involved in the design, construction, and project management, ensuring every detail reflected their innovative and meticulous approach.
CREating the icon
Their vision for the grotto was to juxtapose the raw, industrial feel of a concrete cave with opulent glamor. Overlooking the Downtown Los Angeles skyline, this unique space merges rugged elements with luxurious details, creating an unparalleled atmosphere that both surprises and enchants visitors, offering an extraordinary urban retreat
origin
crafted from an unused industrial sewing factory, we transformed this expansive space into a vibrant hub for content creators and a stunning event location for unforgettable gatherings. Our vision was to seamlessly blend the raw aesthetic of industrial brutalism with the opulence of a luxurious retreat
starts with an idea
Creating our bulldozed-effect archway involved framing the opening, installing concrete boards, and meticulously layering with concrete for a rugged, industrial finish.
rugged, dramatic entrance
The bulldozed-effect archway serves as a striking grand entrance and prime photo spot, setting a dramatic tone with its distinctive industrial-luxury aesthetic.
IMMERSIVELY ENGAGED CREATION
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
elevated surroundings
We recognize the crucial role that surroundings play in creating elevated content. By designing immersive, visually captivating environments, we empower content creators to produce distinctive and engaging work that resonates with their audiences.
NEUTRAL TONES
In this project, maintaining complementary tones was crucial, from the drapery and furniture upholstery to the lime-washed walls and micro-cement flooring, ensuring a cohesive and harmonious aesthetic throughout the space.
Contact us.
Booking The Grotto for your next content creation project or event ensures an unparalleled experience in a space where every detail has been thoughtfully curated. With its unique blend of industrial brutalism and luxurious touches, The Grotto provides an inspiring backdrop that enhances creativity and elevates any gathering. Whether you're looking to produce captivating content or host a memorable event, The Grotto offers the perfect setting for making impactful, lasting impressions