SHOP KYNAH X RMC // DIWALI 2024
PHOTOS BY NINA FERNANDEZ / BFA.COM
This year’s Diwali celebration in downtown Los Angeles was truly a night to remember, as Shop Kynah, a renowned modern Indian clothing and bridal wear brand, partnered with Rajiv Menon Contemporary, an innovative art gallery, to create an unforgettable evening of culture, fashion, and art. The event, hosted in the heart of the city, brought together a unique blend of traditional and contemporary elements that showcased the beauty of India’s rich heritage through a modern lens.
PHOTOS BY NINA FERNANDEZ / BFA.COM
Diwali, the Festival of Lights, is a time to celebrate the triumph of light over darkness and good over evil. It’s a time for joy, reflection, and, of course, stunning attire and decor. This year, Shop Kynah and Rajiv Menon Contemporary elevated the festivities by creating an immersive experience where fashion and art collided in the most spectacular way.
Shop Kynah dazzled guests with a curated selection of their latest collections, showcasing modern takes on traditional Indian garments. From intricate bridal lehengas to chic saree drapes, the brand’s stunning designs proved that Indian fashion can be both timeless and contemporary. Their luxurious fabrics, rich colors, and exquisite embroidery were on full display, offering a glimpse into the future of Indian fashion while honoring its cultural roots. Whether you were shopping for a special occasion or simply admiring the craftsmanship, Shop Kynah’s collection left everyone in awe.
At the same time, Rajiv Menon Contemporary lent its unique artistic touch to the event with a specially curated collection of artwork that reflected the spirit of Diwali. The gallery, known for pushing the boundaries of modern Indian art, displayed thought-provoking pieces from both emerging and established artists. The artworks celebrated Indian culture in all its vibrant hues, blending traditional motifs with bold, contemporary expression. The visual art became the perfect backdrop for the evening, adding depth and meaning to the festive atmosphere.
PHOTOS BY NINA FERNANDEZ / BFA.COM
The event took place in a stunning downtown Los Angeles venue that perfectly blended modern elegance with Indian opulence. The gallery’s spacious, minimalist design was transformed into a Diwali wonderland with hanging lights, rich floral arrangements, and intricate decor that reflected the vibrancy of the festival. Guests were greeted by a luminous, multi-colored display of lanterns and diya (oil lamps), which created a warm, inviting glow throughout the space.
The fusion of the gallery’s clean, contemporary space with the colorful, traditional elements of Diwali created an unforgettable ambiance. The combination of modern architecture and timeless cultural symbols truly brought the spirit of Diwali to life, making the event feel like a celebration of both past and present.
PHOTOS BY NINA FERNANDEZ / BFA.COM
No Diwali celebration would be complete without an indulgence in delicious food, and this event did not disappoint. Guests were treated to an array of traditional Indian delicacies—sweet and savory—courtesy of renowned local caterers who brought the authentic flavors of India to Los Angeles. From aromatic biryanis to melt-in-your-mouth sweets like gulab jamun and kaju katli, every bite was a testament to the richness of Indian cuisine.
To further elevate the celebration, the evening featured live music performances that included a mix of classical Indian melodies and modern beats. The music complemented the vibrant atmosphere, while guests mingled, enjoyed the art, and shopped for the perfect Diwali outfits.
PHOTOS BY NINA FERNANDEZ / BFA.COM
As the evening drew to a close, guests left with full hearts and beautiful memories. The collaboration between Shop Kynah and Rajiv Menon Contemporary proved to be a perfect pairing—two creative forces coming together to bring the essence of Diwali to Los Angeles in a way that was both fresh and familiar. The event reminded us of the power of celebration, the importance of cultural heritage, and the beauty that arises when tradition and modernity meet.
We look forward to more collaborations like this that celebrate the vibrant and ever-evolving nature of Indian culture in a global context. From stunning fashion to captivating art, this Diwali celebration was a testament to the creativity and talent that continues to shine from India to Los Angeles and beyond.
Wishing you all a prosperous and joyous Diwali! ✨
PHOTOS BY NINA FERNANDEZ / BFA.COM
About Shop Kynah
Shop Kynah is a modern Indian clothing and bridal wear brand known for its fusion of traditional craftsmanship and contemporary design. Offering everything from bridal lehengas to festive wear, Shop Kynah combines intricate embroidery and luxurious fabrics to create timeless pieces that celebrate the rich cultural heritage of India.
About Rajiv Menon Contemporary
Rajiv Menon Contemporary is an art gallery dedicated to showcasing the work of both established and emerging artists from India and beyond. Known for its bold and innovative approach, the gallery brings together traditional themes with contemporary artistic expression to create thought-provoking exhibitions that push the boundaries of Indian art.