IMAGES COURTESY OF FRANCOIS (@FRANCOISJOSEPH_)

In the ever-evolving world of wellness and beauty, Pure Mama continues to carve out its space as a brand committed to self-care, sustainability, and embracing motherhood in all its forms. Known for its organic skincare line that nurtures both mom and baby, Pure Mama has tapped the talented and visionary Suzette Newman for the creative direction of their latest shoot. This collaboration marks Suzette’s second partnership with the brand and brings an exciting new energy to Pure Mama’s narrative. This time, the spotlight is on model and influencer Cherokee Star Luker, who brings her empowering presence and passion for wellness to the campaign.

As a creative director, Suzette Newman has always championed projects that celebrate authenticity, empowerment, and beauty in all its natural forms. With this latest collaboration with Pure Mama, Suzette’s goal was to create a visual narrative that captured the essence of the brand’s mission: to nurture and elevate mothers through skincare that is as pure as it is effective. For this shoot, she wanted to evoke feelings of tranquility, strength, and natural beauty, all while showcasing the gentle luxury of Pure Mama’s products.

Suzette’s approach to creative direction is always rooted in her belief that beauty and wellness are deeply intertwined. She carefully curates each element of the shoot—from the styling and location to the mood and lighting—to ensure that every visual aspect aligns with the brand’s commitment to organic, cruelty-free, and sustainably sourced ingredients. This collaborative effort is evident in every frame, where the products come to life in an environment that feels both serene and vibrant.

For this collaboration, Suzette brought in model and wellness influencer Cherokee Star Luker, known for her authentic presence and advocacy for holistic living. With a growing following on Instagram, Cherokee is not only a model but also an outspoken advocate for self-love, mindfulness, and natural wellness. Her influence in the wellness space aligns seamlessly with Pure Mama’s ethos of nurturing mothers and promoting a balanced, conscious lifestyle.

Cherokee’s calm demeanor and radiant energy make her the perfect muse for this campaign. Her natural beauty and commitment to living a balanced life resonate deeply with the values of Pure Mama, making her an ideal partner for the shoot. In her own words, Cherokee shares how important it is to embrace natural beauty and make self-care a priority—something that is reflected in the Pure Mama products she’s seen using throughout the shoot.

The shoot took place in a peaceful, sunlit space that embodied the purity and simplicity that Pure Mama stands for. The soft lighting and earthy tones helped to create an atmosphere of calm and warmth, allowing the beauty of the products to shine without overshadowing the essence of the campaign.

Pure Mama’s skincare line, which includes everything from stretch mark oils to nurturing baby lotions, was showcased alongside natural props that enhanced the feeling of organic luxury. Suzette’s thoughtful approach to styling meant that each product had its moment to shine, whether it was a close-up of the beautiful packaging or an intimate shot of Cherokee gently applying the products to her skin. The result is a campaign that feels both aspirational and grounded—just like the Pure Mama brand itself.

Cherokee, a mother herself, effortlessly embodies the heart of the campaign with her sincere connection to the products. As a mother and wellness advocate, she understands the importance of caring for both your body and mind during the transition into motherhood. In the photos, Cherokee’s radiant skin and peaceful demeanor tell a story of self-care, making the message of Pure Mama feel both aspirational and attainable for every mother.

This shoot marks Suzette Newman’s second collaboration with Pure Mama, a partnership that has already proven to be a perfect match. Her first collaboration with the brand focused on elevating the beauty of simplicity, and this time, she’s taken things a step further by creating a visual experience that reflects the nurturing and pure qualities that are at the heart of Pure Mama’s products.

The synergy between Suzette’s creative direction and the brand’s philosophy is evident in the outcome of this shoot. By choosing Cherokee Star Luker as the face of the campaign, Suzette has helped to highlight the importance of authenticity and wellness in today’s beauty industry. Together, they’ve created a campaign that not only celebrates the beauty of motherhood but also emphasizes the importance of self-care, natural beauty, and sustainability.

Pure Mama is more than just a skincare brand—it’s a celebration of the journey of motherhood and the importance of taking care of oneself along the way. With its commitment to using only the finest organic ingredients, Pure Mama offers products that are as kind to the skin as they are to the planet. Whether you're looking for skincare that supports you during pregnancy or products that help you bond with your baby, Pure Mama has created a line that mothers can trust.

As Suzette Newman and Cherokee Star Luker continue to collaborate on this campaign, the message is clear: beauty is pure, beauty is natural, and beauty is all around us. With Pure Mama’s nurturing products, every mother can experience the glow of self-care and wellness from the inside out.

SUZETTE NEWMAN | CREATIVE DIRECTOR

RYANN MURPHY X GROTTO

REVOLVE X DANI LEVI